as a great man once said
"advertising is like poison gas."
It spreads, it sticks, and you can't look away. I'm Hugo Perrin, creative strategist & media buyer. I pair consumer psychology with paid media to scale D2C brands internationally: creative frameworks grounded in data, from customer pain points to iterative testing matrices, always pushing ROAS without flattening the brand.
selected work
2023 — 2026
bobiotics / purebob
Led the German-market launch of a dog supplement brand, positioning, angles, art direction and the first acquisition spend.
atelierramatuelle
Co-founded a beauty tech brand on the Norwegian market, €800k in revenue, built on local positioning and a creator machine when paid channels got expensive.
sølvfjord
Bootstrapped a connected-watch brand in Norway, €300k in sales on €90k spend, in a market whose language I don't even speak.
tæppstars
Led growth for an NFC/QR review-collection startup, built the system, the brand, and €25k in revenue plus €2k MRR via targeted Meta Ads.
oslowuff
Advised an investor launching personalized pet products in Norway, €150k revenue, powered by a micro-seeding machine that made awareness, social proof and content almost free.
magnette
My own magnetic towel brand, tested in Réunion at €3.40 CPMs before a France launch, built on diversity, good mood and storytelling.