about

hi, i'm hugo. i make brands impossible to scroll past.

I'm a creative strategist and media buyer who pairs consumer psychology with performance marketing to scale D2C brands internationally. Across six brands I've generated more than a million euros in revenue and managed more than €425k in ad spend on Meta, TikTok and Snapchat.

My method starts with the customer, not the creative. I map stages of awareness, dig into frustration points, then build iterative test matrices that tell me which angle, hook and format actually move the number. From there I handle the full chain, art direction, scriptwriting, copy adaptation to local codes, tracking setup, and the media buying itself.

I've launched into the French, DACH and Nordic markets, built Shopify stores from scratch, and co-founded companies from idea to product-market fit. I'm a French citizen under 29, fully eligible for the V.I.E program, and I'm looking for a mission with real autonomy, real budgets, and real ownership, anywhere in the world.

Off duty, I am always on the edge of new ways of making visuals and have a very curious mind. Very curious and always reading books and whitepapers about psychology. I also practice heavily boxing , bringing me the resilience needed to overcome failure to quickly come back to my feet.