about

hi, i'm hugo. i make brands impossible to scroll past.

I'm a creative strategist and media buyer who pairs consumer psychology with performance marketing to scale D2C brands internationally. Across six brands I've generated more than a million euros in revenue and managed more than €425k in ad spend on Meta, TikTok and Snapchat.

My method starts with the customer, not the creative. I map stages of awareness, dig into frustration points, then build iterative test matrices that tell me which angle, hook and format actually move the number. From there I handle the full chain, art direction, scriptwriting, copy adaptation to local codes, tracking setup, and the media buying itself.

I've launched into the French, DACH and Nordic markets, built Shopify stores from scratch, and co-founded companies from idea to product-market fit. I'm a French citizen under 29, fully eligible for the V.I.E program, and I'm looking for a mission with real autonomy, real budgets, and real ownership, anywhere in the world.

Off duty, I'm the same person: I travel (launching brands in markets whose language I don't speak is a travel story in itself), I switch between three languages daily, and I chase sport and strong sensations. The appetite for calculated risk is not a metaphor, it's how I do media buying too.